Fire Emblem Shadows made an estimated $892,000 in its first year on mobile, 0.3% of what Heroes made

AppMagic estimates put Nintendo's season-pass spinoff at $892,000 of player spending in year one, against $265.1 million for Fire Emblem Heroes. It now makes around $30,000 a month.

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Fire Emblem Shadows, Nintendo's first new mobile game in six years, took an estimated $892,000 from players in its first twelve months. The figure comes from AppMagic estimates for the App Store and Google Play, reported by PocketGamer.biz on 7 October. These are third-party estimates; Nintendo does not publish revenue for individual mobile games.

For comparison, AppMagic puts Fire Emblem Heroes at $265.1 million in its first year after its 2017 launch. Shadows managed about 0.3 percent of that.

A different kind of game

The two are not built the same way. Heroes condenses the series' turn-based battles for phones and makes its money from a gacha. Shadows, made with Intelligent Systems and DeNA and launched in September 2025, is a tile-based social deduction spinoff that earns mainly through monthly season passes.

According to the estimates, the best month was the first: $230,000, or 37 percent of the year's total. The highest single day was $20,000 on 26 September 2025. Spending fell to $169,000 in month two and $106,000 in month three, and no 30-day period since has passed six figures. Book 3 brought a small rise in the spring, and monthly revenue has since settled at around $30,000, with the last two months of the year growing on the back of season passes built around Celica and Roy.

The anniversary in September brought Book 4, the version 2.0 update, a free Black Knight unit and a season pass featuring Dietrich from the Switch 2 game Fire Emblem: Fortune's Weave. Daily spending went above $4,000, its highest since March but about a fifth of the launch peak.

Where the money comes from

Japan accounts for 35 percent of Shadows' estimated spending to date and the US for 32 percent, with France third at 3 percent. Heroes leans harder on Japan, at 50 percent of its lifetime revenue against 36 percent from the US.

Sources

• Fire Emblem Shadows makes $892,000 in first year, just 0.3% of Heroes’ initial success (PocketGamer.biz)

Image: Nintendo via PocketGamer.biz